Our Core Values


Humans matter most of all. When we put people at the center of our process and work, they will thrive and so will your business growth indicators.


We honor our bodies, the health of our families and clients, and the total health of our team. When our team is healthy we can give our best to our clients and ourselves!


Trust is built on truth, and so is our business. As such, we expect our team to show up, speak up, deliver what they say they will, and always be open in communication.

Our Team

Our partnership approach means our team is invested in your success and ready to help you look good and exceed your goals!

We’re so excited to introduce you to our dream team.

Sally Mildren

CEO & Founder

Sally is our leader and chief strategist and passionately believes there is a way to grow revenue and take care of humans in the process.

Her 20+ years of experience building CX and brands for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth. She has two decades of healthcare leadership experience in marketing, community engagement, public relations, communications, sales, business development, operations, customer service, call center management, and customer experience.

Emily Martin

Communications Manager

Emily is our communications and engagement manager – bringing her passion and commitment to keeping humans central to our work in communications on behalf of our clients and our own brands. She is bilingual in English and Spanish.

She advocates for human-focused and customer-centered workplaces and believes ineffective communication is the #1 cause of organizational dysfunction. For the past 15 years, she’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries.


Laura Orwig

marketing manager

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.

Kenzie Kidder

strategic content+social

Kenzie is our guru at strategic content and social media magic.  She oversees and creates much of the organic social content for our brands and client brands. She is bilingual in English and Spanish.

She loves to travel, has served as a team member for Youth With a Mission in Mexico, and led teams and outreach across the globe.

She is creative, an excellent photographer, and a designer that loves music, beaches, and people.

Doniel McNevin

client coordinator

Doniel is our behind the scenes, get-it-done,  hold-it-together client coordinator. She makes sure we keep things straight and deliver an exceptional client experience to our customers!

She loves to travel, share coffee with friends, and help others. She lives in New Mexico.




Rachael Ward

digital+social coordinator

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients. 

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico. Beyond her artistic flair, Rachael’s heart belongs to her 78-pound golden retriever fur baby. Long walks are her go-to, and don’t be surprised if you watch her line-dancing like nobody’s watching.

Isabella Herrera

executive assistant to the ceo

Isabella is the keeper of our sanity! If there is one thing you should know about Isabella, it’s that she LOVES people. She has an extensive history of working with people of all ages and backgrounds from humanitarian work to real estate. 

She is bilingual in English and Spanish. Her drive to be successful and her enthusiasm for life cannot be overlooked. Isabella met her husband while serving for a non-profit in Mexico. They moved to her lovely home state of Tennessee, and have been exploring the beautiful Smokey Mountains ever since. Isabella is a podcast fanatic, beach lover, and a sucker for sweets!

Enter our giveaway for a chance to win a free marketing consultation valued at $3,800!