How to Successfully Work with an Agency or Consultant

You need help, you know it, so you hire a consultant, and things are not quite going as you thought. We’ve been on both sides of this equation; the one hiring and the hired. Here are our top five tips for working successfully with a consultant, agency, or contractor. 1. Don’t try to “have it […]

Why You Can’t Afford to Ignore Employee Engagement

Maybe it’s not them…maybe it’s you.  We’ve heard the headlines about silently quitting, the great resignation, and the volume of turnover at organizations. Everyone is impacted, and all for differing reasons. I’ve heard it from leaders of small to large organizations – the struggle to find and keep staff for their businesses. “Where are they?”, […]

When our View Gets Distorted – Leading Through Change and Budget Cuts

Being an effective leader in marketing and patient experience is about making sure you are operating and leading projects, initiatives, campaigns, and communications from a place that aligns to what the patient needs and wants. Then baking that into every part of your brand, marketing, and culture strategy. Sounds clear enough. But as reality strikes, […]

When Marketing Agencies Don’t Follow Their Own Advice

Co-Authors, Sally Mildren of ClarityPX and Sondra Brown of MDRG Hello, I’m Sally, the CEO of Boss Lady Consulting and ClarityPX.  I’m here to tell a story about when I didn’t follow our own agency’s advice. Have you heard the adage, “the shoemaker has holes in his shoes”?  As the story would go, the shoemaker […]

Meet Laura Orwig, Marketing Manager

We are so pleased to welcome Laura Orwig, our newest team member. Laura will be our Marketing Manager, helping to oversee strategy and implementation for our clients and our brands. Laura has years of experience in content creation, channel management, and strategy implementation. Laura has a Master’s in Business Administration with a concentration in Nonprofit […]

Customer Experience in Healthcare is an Inside Job

Customer experience (also known as patient experience in the healthcare world) is crucial to the overall growth and profitability of your practice. According to AHRQ, patient experience encompasses the range of interactions that patients have with the healthcare system, including their care from health plans, and from doctors, nurses, and staff in hospitals, physician practices, […]

What to do with your reviews?

Reviews: they are a crucial part of every business – and your healthcare practice is no exception. Not only do they tell you how you’re performing (so you can know what to improve on, and which selling points to market to new audiences), but they also tell future patients what to expect from your practice. […]

The 5 Most Common Mistakes We’ve Seen on Client Websites

According to this article by Graffiti9, 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. Therefore, it’s crucial that your healthcare business not only has a website but that it’s optimized to drive the right traffic to your organization. In this […]

Brand & Customer Experience Case Study 2021

It all starts with a strong brand. If you’re seeing your growth stagnate and aren’t sure why, you may need to have a look at your brand’s positioning, messaging, and impact. It’s important to have a clear understanding of who your customers are and how you stack up to your competitor in order to be […]