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Brand & Customer Experience Case Study 2021

It all starts with a strong brand. If you’re seeing your growth stagnate and aren’t sure why, you may need to have a look at your brand’s positioning, messaging, and impact. It’s important to have a clear understanding of who your customers are and how you stack up to your competitor in order to be […]

8 Marketing Tips for Small Businesses

We are halfway through 2021 – are you where you want to be in your business?   Let’s face it, nearly every business can use more sales, conversions, and customers in general, especially after the year we’ve had. We have gathered up these 8 quick & easy tips you can implement today in your business to […]

CAHPS Star Ratings and Customer Experience

If you are in healthcare, you know of the changes in the CMS star rating formulas. These changes, presented in their Contract Year 2021 Policy, are bringing customer experience squarely to the forefront of priorities for healthcare. If your practice is measured by the Consumer Assessment of Healthcare Providers and Systems (CAHPS), that survey now […]

How To Uplevel Your Customer Experience by Being Extraordinary

Being extraordinary means you stand out – that you consistently show up in a remarkable, memorable way. In healthcare, we like to think that being extraordinary comes naturally, and it does in so many ways. But to truly be extraordinary, your company needs to show up intentionally with empathy and be 100% committed to creating […]

How To Build Know, Like and Trust

If you spend some time on social media, you’ve likely heard of the know, like and trust factor. If you haven’t – the know, like and trust factor essentially represents the three main steps your audience needs to take to go from the point they first find out or hear about you, to the point […]

The Key to Healthcare Growth Isn’t What You Think

With the recent updates made to star rating measures for hospitals, clinics, providers, and insurers based on CAHPS and HCAPHS scores, more and more healthcare providers are now considering investing in improving their Customer Experience. Communication, customer service and even your messaging are more important than ever, but the actual key to growing your healthcare […]

To Do Patient Experience Well, You Have to Burn the Ships

If you have a healthcare practice, you must focus on patient experience. That’s ultimately what will keep them coming back to your practice, rather than losing them out the back door. Not only that, if you provide them with great care on top of that patient experience, they may even recommend you to their family […]