A Different Normal: Learning To Do Less, Better

Captain Obvious here. The COVID-19 pandemic had a huge impact in all our personal lives and forced businesses and organizations all across the globe to redefine how they will operate, both now and going forward. This past year marked the start of many patio dining spaces, ecommerce stores, telemedicine practices – among many others – […]

Taking a Deeper Look at Your Market

When it comes time to market your business, it’s important that you have a set strategy in place. It’s not enough to say “we want to grow our client base this year, and we’re going to use Facebook ads to try to achieve that goal”. If your client isn’t active on Facebook, you’ll end up […]

The Cost of Getting The Right Help

I remember when we bought a new home and less than a year into being owners, as fall began to color our landscape, we decided to hire a local heating business to do a check up and service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly […]

You DON’T Need To Be Everywhere

As a business owner or professional, we want the magic unicorn that will solve all of our problems and drive new customers to our doors…..But, here’s the deal – you don’t need to be everywhere. In fact, it might be part of your problem.

Let Your Marketing Shine

The average attention span today is 8 seconds. Consumers are scrolling through information so quickly that it is getting harder and harder to reach them. And as the online landscape keeps changing, it is harder than ever to even know the right places to be – and which ones to avoid. Think about it: how […]

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